Businessmodel of Orion Health

Customer Segments

Orion Health has a segmented market business model, with customer groups that have slightly different needs.

The company targets its offerings at healthcare providers such as hospitals, integrated delivery networks, and healthcare organizations; pharmaceutical firms; healthcare payers such as insurers; governments; and software and hardware vendors.

Value Proposition

Orion Health offers one primary value proposition: brand/status.

The company has established a strong brand due to its success. It has over 1,250 employees working out of 28 offices in 15 countries. Also, its services are used to facilitate healthcare for over 100 million patients in over 30 countries.

Channels

Orion Health’s main channel is its direct sales team. The company promotes its offerings through its website, social media pages, and participation in conferences.

Customer Relationships

Orion Health’s customer relationship is primarily of a self-service nature. Customers utilize its products while having limited interaction with employees.

The company’s website enables clients to view documentation and receive license support. It also features a “Knowledge Hub” section with useful resources such as white papers, reports, case studies, videos, and webinars.

That said, there is a personal assistance component in the form of phone and e-mail support. There is also a community element in the form of a forum where customers can interact with each other.

Key Activities

Orion Health’s business model entails designing and developing its software products for its customers and providing related services.

Key Partners

Orion Health’s key partners are the suppliers that provide it with the resources it needs to design and develop its software.

Key Resources

Orion Health’s main resources are its human resources, who include the technology employees that design and develop its software, the sales employees that promote it, and the customer service employees that provide support.

It maintains important physical resources in the form of product development centers in Auckland, Arizona, Bangkok, Canberra, and Christchurch.

Cost Structure

Orion Health has a cost-driven structure, aiming to minimize expenses through significant automation. Its biggest cost driver is implementation service expenses. Other major drivers are in the areas of research/development expenses and sales/marketing expenses, both fixed costs.

Revenue Streams

Orion Health has two revenue streams:

• Service Revenues – Include support services, managed services, and implementation services revenues
• License Revenues – Consists of perpetual license revenues