Businessmodel of Omnicom

Customer Segments

Omnicom has a mass market business model, with no significant differentiation between customer groups. The company targets its offerings at companies of all industries and sizes.

Value Proposition

Omnicom offers two primary value propositions: accessibility and brand/status.

The company creates accessibility by providing a wide variety of options. It operates in four main disciplines: advertising, customer relationship management (CRM), public relations, and specialty communication. It provides over 30 different services within these disciplines:

1.       Advertising