Businessmodel of JPMorgan Chase

Customer Segments

JPMorgan Chase serves a range of clients, including general consumers and businesses, including companies across multiple business sectors. The Company’s four operating segments target different customer segments:

• Consumer and Community Banking, which serves general consumers, small and medium-sized businesses, and large commercial enterprises;
• Corporate and Investment Bank, which serves a global client base of corporations, investors, financial institutions, government bodies, and municipal entities;
• Asset Management, which serves large institutions, high-net-worth individuals, and retail investors in major markets across the world; and
• Commercial Banking, which serves US domestic and US multinational clients, including corporations, municipalities, financial institutions, nonprofit entities, and real estate investors and owners. JPMorgan Chase’s principal is its native US. It serves an international customer base across markets in the following regions: Asia Pacific; Europe, the Middle East and Africa; Latin America and the Caribbean.

Value Propositions

JPMorgan Chase and Company provides value to its clients in the following ways:

• It industry standing and reputation, with the Company established as one of the largest, most well-respected, and prestigious banking institutions in the world;
• Its international reach, with the Company serving a broad spectrum of clients across the Americas, Asia, Africa, the Middle East, and Europe;
• The quality and reliability of its services, with the Company having a track-record for providing high-quality, reliable products and services across its four operating segments;
• The expertise of its personnel, with the Company seeking out the best financial talent and employing experienced industry executives; and
• Its suite of accessible consumer banking services, with the Company providing banking services to the general public through its branch network, mobile and internet banking platforms, and phone banking services. ### Channels

JPMorgan Chase operates a website at www.jpmorganchase.com, through which it provides information on its various products and services, and global operations. The Company also offers internet and mobile banking services to its customers, through which they are able to manage accounts, apply for financial products, and make payments.

JPMorgan serves its customers in person through its banking subsidiaries JPMorgan Chase Bank, National Association, and Chase Bank USA, which operate branch networks across the US, and serve international clients through overseas branches, subsidiaries, representative offices and subsidiary foreign banks. Customer can also access banking and non-banking services over the phone from the Company’s dedicated sales and support teams.

JPMorgan Chase also provides some products, including certain investment products, to customers through authorized third-party vendors.

Customer Relationships

JPMorgan Chase provides a range of consumer and business banking services to clients on a self-service basis, operating both online and mobile banking platforms that allow clients to manage their accounts, move money, set up payments, and apply for financial products without interacting directly with members of the JPMorgan Chase sales teams.

Customers are also able to access personalised assistance with their banking issues from employees working at the Company’s numerous bank branches across the US and abroad. In particular, the Company works closely with its commercial banking and wealth management clients, with which it consults directly in order to agree the best course of action in each individual circumstance. The Company aims to establish long-standing relationships with its clients.

JPMorgan Chase provides ongoing support and technical assistance to clients. It provides contact details for its consumer, commercial and business banking teams, enabling clients to speak with the relevant support teams over the phone of via email.

JPMorgan Chase provides a range of online resources, including market insight reports, news releases, and data visualisations, that keep customers up to date with its operations and market activity. The Company is also able to interact with its customers through its social media accounts, including with Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube.

Key Activities

JPMorgan Chase & Co. is a financial holding company. The Company is engaged in investment banking, financial services.

It operates in four segments, as well as a Corporate segment. Its segments are Consumer & Community Banking, Corporate & Investment Bank, Commercial Banking and Asset Management.

The Consumer & Community Banking segment serves consumers and businesses through personal service at bank branches and through automatic teller machines, online, mobile and telephone banking.

The Corporate & Investment Bank segment, comprising Banking and Markets & Investor Services, offers investment banking, market-making, prime brokerage, and treasury and securities products and services to corporations, investors, financial institutions, and government and municipal entities.

The Commercial Banking segment provides financial solutions, including lending, treasury services, investment banking and asset management. The Asset Management segment comprises investment and wealth management.

Key Partners

JPMorgan Chase collaborates with a range of businesses and organisations, including:

• Academic and Education Partners, comprising a range of academic institutions and educational organisations that collaborate with the Company in providing adult training and education courses;
• Strategic and Alliance Partners, comprising a range of companies, including technology and financial services firms, with which the Company shares resources and collaborates on joint-venture projects;
• Supplier and Advisory Partners, comprising suppliers of tools, technology, and services that assist the Company in developing and providing its various products and services; and
• Channel Partners, comprising a range of third-parties that provide products or services on the Company’s behalf. JPMorgan has academic and education partners including The Aspen Institute, the National Academy Foundation, Workforce Solutions, and YearUp. The Company also recently launched a partnership with OnDeck Capital to develop an online small business loan platform.

Key Resources

JPMorgan Chase’s key resources are its financial resources, its branch banking infrastructure – including its network of automated teller machines, its IT and communications infrastructure, its partnerships, and its personnel.

JPMorgan Chase’s network of more than 5,000 US bank branches, including those of its banking subsidiaries, as well as its international branches and representative offices, are key to the Company’s performance. The Company also relies heavily on its IT and communications systems that help it to operate more efficiently and provide accessible services to its clients.

Cost Structure

JPMorgan Chase incurs costs in relation to the operation of its branch and automated teller machine network, the maintenance of its IT and communications infrastructure, the implementation of marketing schemes, the management of its partnerships, the payment of professional and banking fees, and the retention of its personnel.

In 2015 JPMorgan Chase accrued more than $59 billion in expenses. This included $7.00 billion dedicated to professional outside services, technology and communications costs amounting to $6.19 billion, and occupancy costs totalling $3.77 billion. The Company also accrues substantial costs related to the payment of salaries and benefits to its global workforce of more than 250,000 employees.

Revenue Streams

JPMorgan Chase generates revenue through the provision of various banking and financial services and products. Revenue is derived principally through fees and commissions imposed upon customers in relation to the Company’s services, including advisory, investment banking, management, and underwriting fees.

In 2015 JPMorgan Chase generated 93.54 billion in total net revenue, down slightly on the $95.11 billion recorded by the Company the previous year. The Company attributed this decrease in part to lower corporate private equity gains, and lower revenue generated by its investment and consumer and community banking divisions.

The Company’s largest portion of revenue was derived from asset management, administration, and commissions, which amounted to $15.51 billion for the year.