Businessmodel of IMImobile

Customer Segments

IMImobile has a segmented market business model, with customer groups that have slightly different needs. The company targets its offerings at organizations in the mobile communications, media, retail, gaming, utilities, banking, and government sectors.

Value Proposition

IMImobile offers two primary value propositions: performance and brand/status.

The company demonstrates strong performance through tangible results. As an example, its client O2 used its IMIcampaign solution to enhance customer satisfaction and increase revenues.

The company has established a strong brand due to its success. It has more than 850 employees worldwide operating out of offices in Hyderabad, Dubai, Johannesburg, and Atlanta.

Its solutions are deployed in over 60 countries and process billions of digital touchpoints per month. Lastly, its many prominent customers include AT&T, France Telecom, Orange Group, Telefonica, Universal Music, BBC, and Vodafone Group.

Channels

IMImobile’s main channel is its direct sales team. The company promotes its offerings through its website, social media pages, and participation in industry events such as forums, expos, summits, symposiums, and conferences.

Customer Relationships

IMImobile’s customer relationship is primarily of a self-service, automated nature. Customers utilize its products while having limited interaction with employees.

Key Activities

IMImobile’s business model entails designing and developing its solutions for customers.

Key Partners

IMImobile’s key partners are the suppliers that provide it with the equipment and materials it needs to develop its products.

Key Resources

IMImobile’s main resources are its human resources, who include the engineers that design and develop its products, the sales employees that promote it, and the customer service personnel that provide support.

As a startup it has relied on funding from outside parties, raising $26 million from two investors as of November 2009.

Cost Structure

IMImobile has a cost-driven structure, aiming to minimize expenses through significant automation. Its biggest cost driver is cost of sales, a variable cost. Other major drivers are in the areas of sales/marketing and customer support/operations, both fixed costs.

Revenue Streams

IMImobile has one revenue stream: revenues it generates from the sale of its products to customers.