Businessmodel of HighPoint Solutions

Customer Segments

HighPoint has a niche market business model, with a specialized customer group. The company targets its offerings at life science and healthcare organizations.

Value Proposition

HighPoint offers three primary value propositions: accessibility, performance, and brand/status.

The company creates accessibility by providing a wide variety of options. It offers expertise in a broad range of areas, including Commercial Excellence; Pricing, Contracting, & Market Access; Quality & Compliance; Research & Development; Supply Chain; Collaboration; Data & Business Intelligence; Master Data Management; Outsourcing; Salesforce.com; Workday; Strategic Planning; Healthcare Data Management; Payer Technology & Operations; Provider Systems; Care Management.

The company demonstrates strong performance through tangible results. It claims to have completed over 100 successful projects through its Informatics service, with more than 25% of those customers also utilizing it as a managed services provider.

The company has established a strong brand due to its success. It serves more than 280 clients globally, including seven of the top 10 pharmaceutical firms and three of the top 10 healthcare systems. Specific prominent customers include Bausch & Lomb, Choice Health Plans, Corning, GlaxoSmithKline, Merck, Novartis, NYU Langone Medical Center, Pfizer, and UnitedHealthcare.

It has a team of over 770 consultants and maintains offices in Pennsylvania, Massachusetts, New Jersey, Florida, Chicago, California, and Europe. Lastly, it projects $175 million in revenues in 2017.

Channels

HighPoint’s main channel is its direct sales team. The company promotes its offerings through its website, social media pages, and participation in summits, forums, and conferences.

Customer Relationships

HighPoint’s customer relationship is primarily of a personal assistance nature. The company’s consultants work closely with clients to help them implement their strategies. Specific services include collaboration services, content management, systems implementation/integration, and outsourcing. It also provides general phone and e-mail support.

Key Activities

HighPoint’s business model entails designing, developing, and delivering its services for its customers.

Key Partners

HighPoint maintains strategic partnerships with several organizations, including the following:

·         Apttus