Businessmodel of Flatiron Health

Customer Segments

Flatiron Health has a niche market business model, with a specialized customer segment. The company targets its offering at cancer centers/clinics.

Value Proposition

Flatiron Health offers four primary value propositions: convenience, accessibility, risk reduction, and brand/status.

The company offers convenience by making operations simpler for clients. Its OncoCloud platform is an end-to-end solution, supporting the entire scope of clinical workflow by including an analytics tool, patient portal, integrated billing management, and an electronic medical record for oncology. It enables users to conduct rapid queries of their health record data so they can quickly identify patient cohorts of interest. Lastly, it allows them to instantly measure guideline adherence.

The company creates accessibility by offering a wide variety of options. Its solution interfaces seamlessly with over 150 lab information, practice management, and inventory management systems. These include Athena Health, Cardinal Health, Cerner Corporation, Covenant Healthcare, LabCorp, McKesson Corporation, Quest Diagnostics, Southern Diagnostics, Sunrise Labs, and Televox.

The company reduces risk by maintaining high standards. The OncoCloud platform complies with HIPAA and HI-TECH guidelines. Also, it uses a multi-layered, state-of-the-art security strategy.

The company has established a strong brand due to its success. It serves a nationwide network of over 200 cancer clinics, over 400 sites of service, and over 2,000 healthcare providers. Its clients include the following:

·         The Center for Cancer & Blood Disorders