Businessmodel of Aramark

Customer Segments

Aramark has a segmented market business model, with customer groups that have slightly different needs. The company targets its offerings at organizations in the education, healthcare, business & industry, sports, and leisure & corrections sectors.

Value Proposition

Aramark offers two primary value propositions: innovation and brand/status.

The company embraces innovation as a part of its culture. Its groundbreaking efforts include:

• Designing a “test kitchen” that enables guests dining at sports and entertainment venues to provide feedback on menu options through tablets and kiosks
• Creating “Your Voice Counts”, a consumer feedback tool that enables customers of the company to provide real-time feedback online or from their mobile devices

• Replacing countertop registers in sports and entertainment venues with mobile tablets for the processing of concession-stand transactions; they send real-time updates to managers’ phones The company has established a powerful brand due to its success. It maintains 270,000 employees who serve millions of customers in 22 countries worldwide. Specific service stats are as follows:

• It serves 89% of the Fortune 500
• It serves more than 500 million meals yearly to five million students at colleges and K-12 schools
• It serves more than 2,000 healthcare facilities, representing over 75 million patient days annually
• It serves 100 million sports fans yearly through deals with 149 professional and collegiate teams

• It puts over two million people in uniforms each day In terms of specific business segments, its FSS North America and Uniform segments hold the #2 position in North America, while its FSS International segment holds a top 3 position in most countries in which it has significant operations. Lastly, it has won many honors, including:

• Recognition as one of the World’s Most Admired Companies by Fortune
• *Recognition as one of *the World’s Most Ethical Companies by the Ethisphere Institute
• Recognition as one of the 40 Best Companies for Diversity by Black Enterprise
• Recognition as a Reader’s Choice Top 50 Employer of the disabled ### Channels

Aramark’s main channel is its business development team. The company promotes its offerings through its website, social media pages, and participation in trade shows and conferences.

Customer Relationships

Aramark’s customer relationship is primarily of a personal assistance nature. The company works closely with clients to deliver its food, facilities, and uniform-related services.

Key Activities

Aramark’s business model entails designing, developing, and delivering its services to customers.

Key Partners

Aramark’s key partners are the suppliers that provide it with the equipment and supplies it needs to manage its operations.

Key Resources

Aramark’s main resources are its human resources, who include the business development staff members that promote it and the service personnel that provide support to customers.

Cost Structure

Aramark has a value-driven structure, aiming to provide a premium proposition through significant personal service and frequent service enhancements. Its biggest cost driver is cost of services, a variable expense. Other major drivers are in the areas of sales/marketing and administration.

Revenue Streams

Aramark has one revenue stream: revenues it generates from the sale of its services to customers. Sales are generally carried out through the signing of short- and long-term contracts.