Businessmodel of Apteligent

Customer Segments

Apteligent serves a range of companies that wish to gain greater insight into the performance of their mobile apps. On its website the Company claims to provide services covering 23,000 apps worldwide.

This includes customers operating in the retail, entertainment, gaming, media, finance, telecommunications, hospitality and technology sectors. While many of the Company’s customers are based primarily in the US, Apteligent also has customers in France, Denmark, Canada, Finland and the UK. The Company includes a number of household names among its customers, such as Bloomberg, AT&T, Bank of America, Ebay, Microsoft, Nokia and Marriott.

Value Propositions

Apteligent’s principal value is in its software platform, which purports to improve the efficiency, reliability and profitability of its customers’ applications.

The Company’s software provides accurate, real-time insights that can be used to monitor and identify issues before they are realised. Apteligent offers a range of subscriptions, including fully negotiable enterprise packages for its biggest clients.

The Company’s products are easy to access, with users up and running within minutes, and allow for customised integrated solutions, enabling customers to merge Apteligent functionality into their existing infrastructure.

Channels

Subscriptions to Apteligent’s performance analytics platform can be purchased from the Company’s website at www.apteligent.com, on desktop or mobile browsers. The software can then be accessed directly via the Company’s website.

Larger enterprise customers can negotiate a quote with members of the Apteligent sales team, who can be reached either online through the Company’s website or over the phone.

The Company’s services can also be integrated into existing applications and infrastructures to provide more immediate access to the Company’s platform. A number of tech companies have integrated Apteligent functionality into their own systems, including Smule and Groupon.

Customer Relationships

Apteligent’s products are available as self-service offerings. Customers are able to register and pay for products through the Apteligent website, and are able to access the Company’s software platform within minutes, with no need for direct interaction with Company representatives.

Large enterprises, however, must negotiate their subscription packages with members of the Apteligent sales team to ensure that their requirements are met. The Company also works directly with third-party developers in creating integrated solutions for its customers.

Apteligent provides a range of training resources to its customers through its website, including webinars, infographics and white papers, and lists events that it will attend so that customers can interact with the Company in person.

In addition to its standard technical support, Apteligent hosts a community forum where issues can be discussed among users and Company representatives. It also keeps its customers up to date with platform developments through its blog and social media accounts with Facebook, Twitter, Instagram, YouTube and LinkedIn.

Key Activities

Apteligent develops and delivers mobile application intelligence solutions. It provides a range of data collection and reporting products that work in real-time, allowing enterprises to accurately monitor their app performance and gain insights across multiple dimensions of the application lifecycle.

Its platform includes tools that enable companies to optimise transactions, identify crashes, and monitor fatal and non-fatal errors before they impact user experiences. Apteligent also collaborates with developers, making its API available so that customised integration can be developed by third-party operators.

Key Partners

Apteligent partners with a variety of companies, primarily businesses operating in the technology sector, to bring its products to market and create more efficient solutions for its customers. These partners comprise software companies, cloud solutions providers, app developers, consulting firms and analytics companies, as well as financial services, entertainment and management companies.

Apteligent collaborates with partners across the US, Latin America, Asia and Europe. Its partners include high-profile business such as Amazon Web Services and Accenture, alongside smaller providers like Belgium’s Tapptic, Chile’s Ushiro Security and Finland’s Smartphone Solutions.

Key Resources

Apteligent’s key resources are its software platform, its personnel and its IT infrastructure. While the Company’s software and technology remain crucial to its success, research did not identify any patent applications filed with the US Patent and Trademark Office in Apteligent’s name.

The Company’s business model requires expert support and development teams, as well as a functioning sales team. Apteligent’s activities are supported by integral IT infrastructure, comprising a network servers and data centres.

Cost Structure

Apteligent incurs costs in relation to its software development activities, its IT maintenance operations, sales and support services and personnel.

The Company must pay rental fees and operating costs to maintain its network of servers, data centres and offices, including its headquarter in San Francisco.

Revenue Streams

Apteligent generates revenue through a freemium business model. It offers a free subscription for basic users that provides customers access to a limited version of the platform. The Company also provides more advanced paid subscription packages that include more advanced features and capabilities.

Apteligent’s JumpStart package subscription is priced according to the amount of monthly active app users, starting at $150 per month for 100,000 users. Packages for 250,000 monthly active users, 500,000 monthly active users and 1 million monthly active users are priced at $375, $750 and $1,500 per month respectively. The Company also offers an Enterprise package, the price of which is negotiable depending on the needs of the customer.